Online brand communities : users joining motivations and habits : a quantitative research approach

Giang Nguyen Supervisors:Shahrokh Nikou, Harry Bouwman, Online brand communities : users joining motivations and habits : a quantitative research approach . 2015.

BibTeX entry:

@MASTERSTHESIS{1258800,
  title = {Online brand communities : users joining motivations and habits : a quantitative research approach },
  author = {Nguyen, Giang},
  supervisor(s) = {Nikou, Shahrokh and Bouwman, Harry},
  school = {Åbo Akademi University},
  year = {2015},
  keywords = {brands, sociala medier, Internet, brändit, sosiaalinen media, Internet},
}