Exploratory analysis of the factors affecting consumer choice in e-commerce : conjoint analysis

Elena, Mazurova Supervisor:Jozsef Mezei, Exploratory analysis of the factors affecting consumer choice in e-commerce : conjoint analysis .

BibTeX entry:

@MASTERSTHESIS{1287285,
  title = {Exploratory analysis of the factors affecting consumer choice in e-commerce : conjoint analysis },
  author = {Mazurova, Elena,},
  supervisor(s) = {Mezei, Jozsef},
  school = {Åbo Akademi University},
  keywords = {konsumentbeteende, näthandel, kuluttajakäyttäytyminen, verkkokauppa},
}